Creative Director: Carter Schwarberg, Art Direction: Sarah Healy & Natasha Morini, Car Photography: Jeremy Cliff
Creative campaign development and execution as Audi’s Experiential Agency of Record.
Launched the Audi Player Index in partnership with the MLS. The API is an innovative player performance rating system in soccer that uses a data based model to record nearly every performance relevant action on the field. 88 different components, and up to 2,000 registered and evaluated player actions per match are live collected.
The API was fully integrated into MLS analytics, reporting and broadcast for multiple seasons.
My team and I led the campaign creative from digital assets, banner ads, broadcast graphics, photography, videography, and experiential marketing, including a influencer media-match at Chelsea Piers.
Featured in Sports Illustrated and ESPN.