Senior Art Direction: Sarah Healy, 3D Art Direction: Kelly Gayara, 2D Art Direction: Gina Moyer
Part of an agency-wide initiative to bring the first MLB London Series to life. Areas of focus included: Game-day and in-stadium branding, city-wide stunts to create buzz in the month leading up to the game, Playball Park, the interactive fan activation that was onsite at London Stadium, and in-stadium “Team Zones” featuring authentic f&b, entertainment and activations